Skincare influencer Caroline Hirons urges Boris Johnson to reopen beauty clinics


The beauty industry has today issued a rallying plea urging Boris Johnson to reopen the sector as it continues to lose millions of pounds and countless job losses. 

Skin care guru Caroline Hirons has penned an impassioned letter to the Prime Minister asking for the government to open beauty clinics on August 15. 

The letter, delivered to Downing Street last night, calls on the government to give the green light for salons to reopen as staff have been left for five months without an income.   

Labour MP Carolyn Harris told MailOnline that the sector had been ‘forgotten’ amid the pandemic with workers ‘left adrift and financially in ruin’. 

The beauty sector contributes nearly £30 billion annually to the UK economy alone with 370,000 people – or one in every 60 jobs – employed by the industry. 

Skin care guru Caroline Hirons has penned an impassioned letter to the Prime Minister asking for the government to open beauty clinics as originally planned on August 15

Skin care guru Caroline Hirons has penned an impassioned letter to the Prime Minister asking for the government to open beauty clinics as originally planned on August 15

The letter, delivered to Downing Street last night, calls on the government to give the green light for salons to reopen as staff have been left for five months without an income

The letter, delivered to Downing Street last night, calls on the government to give the green light for salons to reopen as staff have been left for five months without an income

After a rise in Covid-19 infections at the end of July, and with less than 24 hours’ notice, Boris Johnson announced he was back-pedalling on his plan to allow a number of businesses, including the remaining parts of the beauty industry, to reopen on August 1. 

He said he was ‘squeezing the brake pedal’ on lifting coronavirus restrictions further.

The PM said the scheduled August 1 return of casinos, bowling alleys and close contact services like beauticians would be pushed back to August 15 ‘at the earliest’.

Bestselling author Caroline Hirons, 50, has gained a huge following on her blog and social media with her straightforward, easy-to-follow tutorials. 

Miss Hirons, who has 440,000 followers on Instagram, runs a brand and retail consulting business and is a qualified facialist after working her way up from the shop floor. 

Her Beauty Backed initiative has the support of MPs, the British Beauty Council, beauty brands and retailers and makeup artists. 

She was the driving force behind the letter delivered to the PM, which states: ‘Clinical aestheticians, beauty therapists and makeup artists, all of whom are qualified and insured, have not been able to earn an income for more than five months. 

‘If restrictions continue, you will further impact those who safely carry out treatments and will demonstrate that the Government does not comprehend or appreciate the value of the beauty industry.’

MP Carolyn Harris told MailOnline: ‘The economic damage done to this industry is beyond belief. It’s the forgotten sector. 

‘There has been no thought given to how these professionals would survive through and pandemic, and after. They’ve had nothing in comparisons to other industries.   

‘The victims of this are going to be working class women who’ve gone to college and done a qualification to allow them to be self-sufficient so they could continue to work while earning a nice living. 

‘In the UK, there are 370,000 people employed by this industry – mostly women – who have been put in a very precarious position because they couldn’t claim any of the support the government was offering. 

‘They’ve been left adrift and financially in ruin.’ 

Many have accused the government of 'outright sexism', arguing the neglect of the female-dominated industry — which generated almost £1.2 billion in tax revenues for the Exchequer in 2018 — is simple misogyny. File photo

Many have accused the government of ‘outright sexism’, arguing the neglect of the female-dominated industry — which generated almost £1.2 billion in tax revenues for the Exchequer in 2018 — is simple misogyny. File photo 

Many have accused the government of ‘outright sexism’, arguing the neglect of the female-dominated industry — which generated almost £1.2 billion in tax revenues for the Exchequer in 2018 — is simple misogyny. 

Barbers reopened in July, and men can get beards, nasal hair and moustache trimmed, while not wearing a mask.

Ms Harris said even ‘big, established companies’ had suffered as they remain unable to pass on supplies. 

She added: ‘The knock-on effect is incredible. I don’t think anybody can underestimate not only the feel good factor, but the mental health side of things. 

‘Everyone needs me-time, reflection and a little bit of TLC and we can get that from a simple treatment. 

‘The sector has always been one of the most hygienic and would have been the best place to go back to work. I am desperately worried about the industry, workers and fearful about the loss of jobs. 

‘Even in a recession, people will go to buy beauty treatments. That’s the one industry that never felt the impact from the previous recession because people want to feel good about themselves and how they look. 

‘This is such an important industry that’s always been overlooked and dismissed as just pink and fluffy. 

‘There’s still an opportunity for the government to get this right. We’ve written to the Chancellor and asked him to give it serious thought.’  



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